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Back
to the Future at Roycroft
by John Luke
Restoring an Arts and Crafts Vision for the 21st
Century

The Roycroft
Blacksmith and Copper Shop, a much-beloved 1902 building on the
Roycroft Campus in East Aurora, N.Y., known for the past half century
as the Roycroft Shops, closed early on April 27, 2005, its final
day of operation. When it reopens, restored and renovated under
new ownership sometime late next year, it will be the first of a
planned series of historic restorations aimed at bringing what was
once one of America's most vibrant Arts and Crafts venues back to
life.
Two
days later, the nonprofit Roycroft Campus Corporation (RCC) took
possession of the building and began what is expected to be a multiyear,
multimillion-dollar campaign to restore it and four other principal
Roycroft Campus buildings. They plan to revitalize the site as a
working community of artisans, much as it was under the leadership
of its founder, Elbert Hubbard, in its heyday during the first two
decades of the 20th century.
News of the
planned restoration effort first appeared in January 2005, when
Douglas G. Swift, president of the RCC, announced plans for the
purchase of the Copper Shop as the first step in buying and restoring
the buildings in the block bordered by Main and Grove Streets in
East Aurora. Swift, a pleasant-spoken architect and developer, is
no stranger to historic preservation. He recently drew approval
for the tasteful and historically sensitive work he and his firm
did in renovating a warehouse that had been part of the Larkin Soap
Company complex, a sensitivity he perhaps comes by naturally: his
middle initial stands for "Gamble," and he is a grandson
of David B. and Mary Gamble, for whom Charles and Henry Greene designed
the Gamble House in Pasadena.
With
the quarter-century-old American Arts and Crafts revival drawing
throngs of visitors to auctions and shows across the country, and
while New Urbanists embrace Craftsman architecture and historic
bungalow neighborhoods turn from dust to gold, many observers believe
a revived and revitalized Roycroft in the historically rich Buffalo
Niagara region in western New York State could become a new year-round
national center for Arts and Crafts education, exploration and celebration.
As the Buffalo
News reported the day after the RCC announcement, proponents of
heritage tourism in the area have long pointed to the Campus as
a potentially central component on a tourism trail that may one
day lead visitors to the region's historical and architectural treasures.
A restored "living campus" at Roycroft, with printers,
furniture makers, metalworkers, ceramicists, painters and other
artists working and perhaps living on site, would complement the
more museum-like attractions in a region whose residents and civic
and business leaders have embraced historic preservation in a significant
way over the past quarter century.
Ted
Pietrzak, executive director of the Burchfield-Penney Art Center
at Buffalo State College and head of the Buffalo Niagara Convention
and Visitors Bureau cultural tourism committee, told Buffalo News
reporter Tom Buckham that packaging such gems "is like building
a house; the Roycroft is a section of that house.
There is a fair amount of enthusiasm for this in the community,
especially among artisans who carry on the Arts and Crafts tradition
and would love to come back to the place where it all began."
For Kitty Turgeon,
who bought the
Copper Shop in 1976 and has owned six other buildings on the Campus
over the past 34 years, and who led a successful effort to have
the Campus designated a National Historic Landmark in 1986, the
shop's closing was a piquant moment. "I look at it this way,"
she said. "I'm marrying off another daughter. I'll just be
a good mother-in-law and keep my mouth shut, like the Queen Mum."
The Roycroft
flourished through the first decade and a half of the 20th century.
Roycroft artisans produced high-quality products in the Arts and
Crafts style that sold for what would today be premium prices. The
beginning of the end came in 1915, when Hubbard and his wife perished
aboard the cruise ship Lusitania after it was torpedoed by a German
U-boat off the coast of Ireland en route to Europe. The Roycroft
enterprise continued to sell its publications, furniture and other
works for more than two decades, but it gradually lost steam as
the Arts and Crafts style went out of fashion and the Great Depression
took hold of the country.
The Roycroft
facilities were sold in 1939 and have remained in various private
hands since then. Most have survived, but not all: over the last
two decades, fire reduced one building, the Power House, almost
to a ruin; large portions of two more were lost, and historic features
of other buildings have been removed or compromised.
Only one, the Roycroft Inn, has experienced a major restoration.
But the success of that effort, through the combined efforts of
committed individuals and at least one important foundation, appears
to have energized a new young generation of historic preservationists
and Arts and Crafts believers.
First
Moves Toward Restoration
In addition
to Turgeon, whose family bought the bankrupt Roycroft Inn in 1971
and who, as noted earlier, has bought and sold several of the other
properties, lifelong Roycroft collector Boice Lydell now owns four
properties, including the "Bungle House," which he has
reinvented as the Roycroft Arts Museum (see Issue No. 44, "The
Museum in the 'Bungle-House'"). For many years, theirs have
been articulate and forceful voices advocating preservation of the
Roycroft campus and proper restoration of as many of its historic
structures as possible.
Turgeon
succeeded in taking the first tangible step when she managed to
get the campus designated a historic landmark in 1986. Two years
later, business leaders formed a group to explore the possibility
of restoring the Inn, which the Turgeon family had closed after
trying unsuccessfully to make it profitable. In 1989, that group
organized itself as the Roycroft Revitalization Corporation (RRC),
pledging to save the Inn and market it to developers nationwide.
More than $1.5 million was raised for restoration of much of the
Inn's exterior.
In late 1993, The Margaret L. Wendt Foundation of Buffalo came into
the picture. Together, the RRC and the Wendt Foundation proposed
to develop a 22-suite, four-star country inn and restaurant. More
than $8 million was spent on the restoration, and The Roycroft Inn
reopened its doors in June 1995. The 10-year anniversary of the
reopening was celebrated this past June (see Issue No. 45, "American
Bungalow News," page 141).
Meanwhile, despite
isolated preservation efforts by some owners, other buildings on
the Campus continued to deteriorate. By late 1993, when the threat
to the historic integrity of the site as a whole began to be seen
as real and imminent, the prospect of undertaking active restoration
of the entire Campus took shape and was broached at the RRC's annual
meeting in January 2004. Discussion continued through that spring
and in April a resolution to proceed was adopted. Ten new board
members with diverse skills helped define the vision -- "The
Roycroft Campus: as if Elbert Hubbard and the Roycrofters never
left" -- and the group changed its name to Roycroft Campus
Corporation to better reflect the new mission.
Ambitious
New Plans
After sparking
the successful effort to rehabilitate the Inn, the group now plans
to acquire and restore much of the remainder of the Campus, with
preliminary cost estimates of approximately $50 million. RCC president
Doug Swift says that the ultimate goal is not just to preserve the
unique architectural setting of the Campus but to bring the Roycroft
community and Hubbard's ideals back to life by reintroducing working
artisans on the campus, developing interpretative educational programming
and encouraging the development of a center for creativity and innovation
in the decorative arts, fine arts and literature.
With
restoration of the Copper Shop now underway, the RCC is looking
to buy four other major structures: the Chapel, built in 1899 as
a meeting hall and now owned by the adjacent town of Aurora, which
uses it as its Town Hall; the Print Shop, completed in 1901 to meet
demand for Hubbard's best-selling A Message to Garcia and now occupied
by the Cornell Cooperative Extension; the Furniture Shop and Bindery,
owned and operated by Onda Dylewski as the Roycroft Antique Center,
which houses the Roycroft Master Artisans and the Roycrofters at-Large
Association; and the Power House, which was heavily damaged by fire
eight years ago.
As
the first building to be restored, the Copper Shop will serve multiple
purposes as a visitor center and artisan workshop, gift shop, exhibit
space and office while the remainder of the Campus is restored.
RCC executive director Christine Peters says the long-term plan
for the building is to reestablish it as a working metalsmith shop
and copper-works museum.
"This is
an opportune time to start attempting to acquire the Roycroft buildings,"
Peters says. "Many of the owners are looking for other sites."
The town of Aurora wants to relocate its Town Hall and the Wendt
Foundation is under contract to purchase the Chapel. The
Cornell Cooperative Extension's mission has changed, and Cornell
University has now put the Print Shop on the market for $1 million.
The
immediate future of the Furniture Shop/Bindery building and the
Power House is less certain. "Right now we've got our hands
full with the Copper Shop," Swift says. "Money is tight,
as it always is, and we're not committing to deadlines, but we have
a lot of people with a lot of great ideas and we're optimistic we
can have it fully restored by the end of next year. It will be a
microcosm of the larger restoration effort and will be the place
where we begin the educational programming that Kitty Turgeon will
oversee as Education Director."
For his part,
Boice Lydell, who is serving as the RCC board's co-chair for restoration
and planning, has long advocated that all of the Roycroft buildings
be owned by a single nonprofit entity and be integrated into a living-working
museum, "maybe even with workers dressing in the period.
"People
want to see the original works and they want to be able to see how
and where they were made," he says, adding that he believes
a truly comprehensive Campus restoration should encompass not just
all of the extant buildings, but the landscaping that originally
surrounded them, which today is mostly parking lots. "It's
an extremely large and difficult project," he says. "Craftsman
Farms was just one building. Here we have potentially more than
a dozen." A legendary Roycroft collector, Lydell owns scores
of artifacts he would like to see placed back into properly restored
buildings: furniture, lamps, printing presses and other equipment,
including the lumber-mill saws that were used to cut the buildings'
original timbers.
A Historic
Region Reawakening
Patrick J. Mahoney, a Buffalo architect who has been deeply involved
in historic preservation efforts in the region for many years, says
that in the short term the challenge of restoring the buildings
the RCC has so far targeted "is not so hard. But in the long
term, it could be very large. Can they ultimately restore all of
the buildings? Probably not. But we've been surprised by many things
that have happened around Buffalo."
Mahoney
calls the demolition of Wright's Larkin Building in 1950, "one
of the major losses on this continent," and says it reflected
an attitude of negligence toward historic buildings that was pervasive
in the region up until the early 1980s. Today, he says, it is "inconceivable"
that anyone could get away with tearing down a structure of any
potential historic significance and that historic preservation is
now seen as an integral part of cultural tourism and the region's
future economic health.
....
"A lot of credit has to go to leaders in the business community,
who have really challenged the way Buffalo has thought in the past
and changed the way it thinks today. Many of us thought restoring
the Darwin Martin main house would be a major achievement. Today
the entire complex has been embraced.
"The
people working on Roycroft are people who can and could make it
happen there, too," he says.
In
an assessment of Hubbard and the Roycroft, Brown University architectural
historian Jack Quinan wrote, "The legacy of Elbert Hubbard's
Roycroft is twofold. Hubbard did raise the intellectual consciousness
of Americans a notch, especially in the areas of literature and
fine printing. But his principal legacy
is the idea of Roycroft,
the creation of the community and the transformation of the village
of East Aurora into a center, however brief its existence, of real
intellectual ferment.
"While
East Aurora today retains the physical legacy of the Roycroft community
and has struggled heroically with the restoration of the Roycroft
Inn, it has not yet realized the value and potential of the Roycroft,
not only as a historic landmark site but also as a place where Elbert
Hubbard's belief in the free exchange of ideas through intellectual
discourse could flourish once again."
It's that presence,
and the potential to flourish anew, that make the restoration campaign
a bold and immensely hopeful venture that the entire American Arts
and Crafts community can embrace.
Vintage Images
Courtesy Boice Lydell
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